The internet is a boon to modern mankind – the magnitude of its benefit is huge. Internet facilitates smooth and easy communication across the globe at a low cost. The internet has helped in new exciting developments in various fields such as finance, transportation, health, shopping online, media, etc.
The speed with which the gamut of information is available through the internet is exceptional. Search Engines play a pivotal role in providing this information. One can say that Search Engines are global guides as they are helpful in providing information to the seeker. Search Engine Optimization process optimizes website and search engine pages display the website content.
Search Engine scans the entire web and then organizes the data to display when it is sought by the user. The searcher or the user types the keywords in the search box. Information required is available by typing the keyword in the form of links to the various websites relevant to the keywords typed. It displays informative web links which one might not be aware of its existence.
There are many SEARCH ENGINES.
Following are a few top search engines.
Google.com – No.1 search engine – Google.com is the most popular search engine. The market share for Google is huge and according to Statista, Google has nearly 93.63% market share, while Bing.com has 2.79%, Yahoo mobile market share is 1.1% and Yandex market share is 1.63%.
BAIDU is the most popular search engine in China and has the second-largest market share in the world.
BING.com– Bing is from Microsoft. Bing’s look is visually pleasing. The video search from Bing is of top quality. In video search, Bing’s preview part is an excellent feature – showing a grid of video thumbnails. If one hovers over these thumbnails one can see the preview of the video.
Image quality, Music Video Discovery, and Social Media Integration are other solid salient features of Bing.
YAHOO – It is one of the oldest search engines and provides more detailed and exhaustive search results. It has multiple options for shopping searches. Yahoo Email and Yahoo Answers are popular features of Yahoo.
Yandex.Ru is one of the most popular Search Engine in Russia with a market share of more than 50%. Wikipedia considers Yandex.RU as the fifth largest search engine after Google, Baidu, Bing, and Yahoo. Yandex.Ru is considered the largest multinational company in Internet-related services and products.
Ask.com was previously named as Ask.Jeeves. Ask.com is a search engine with a simple cool home page. Ask.com is appropriate for specific question-related searches.
AOL.com is one of the top ten search engines with a market share of 0.04% as per figures from Netmarketshare.com
Duckduckgo has a distinctive style of displaying only one page of search results. Not many ads give it a simple layout with a clean interface.
WebCrawler has blue links on their search result page and precise marking separation for Ads and search results. In the case of video search results, the attached description text is more than what is displayed on Google.
The Internet Archive website is archive.org and it is a digital library having digitalized collections of free books, software, music, and websites. The best part is the access is free.
Info.com is the collection of results from the top search engine websites such as Google, Yahoo, ASK, Bing.com and social media websites. It is known for providing interesting, trendy and popular results.
We have listed below the Top 50 search engines which include 5 local search engines in India.
| Google.com Bing.com Yahoo.com Baidu Yandex.Ru Ask.com Aol.com Duckduckgo WebCrawler Internet Archive Info.com A9.com BBC – Search the web Comcast.net DMOZ.org EuroSeek.com HogSearch.com InfoSpace.com JumpCity.com Search.com AltaVista.com Lookup.com Netscape Search PlanetSearch.com Rediff.com |
Buzzle.com Dogpile.com Excite.com FindWhat.com Gigablast.com MetaCrawler Answers.com MaviCaNet.com Go2Net.com KellySearch.com Lycos.com MyWaySearch.com NBCi and BingBC.com Netscape Search TheNet1.com Searchit.com MonsterCrawler.com MyWebSearch.com Smarter.com SplatSearch.com LOCAL SEARCH ENGINES JUSTDIAL.com Asklaila Grotal Khoj.org PowerIndia.com |
What is the importance of local search engines?
Local SEO is necessary to get that potential customer who is searching for the product, or services in the local vicinity. SEO experts using the best techniques ensure that the website is also optimized for the local search engine.
More than 40% of Google search results feature local search results.
Local Search Engine displays results consisting of local websites featuring local news, local businesses, local services,
and other information that is sought by the searcher in the local region. All the above-mentioned search details are
displayed based on the location of the searcher. Local Search Results feature a map, address, phone number, images, and videos.
This helps to get that required inquiry call or visit.
5 Local Search Engines:
Justdial is India’s Google – the popular local search engine which gives all information sought by the user whether it is B2C or B2B, for both products and services. Justdial is a pan India search engine having its offices available in all metro cities Delhi, Mumbai, Chennai, Kolkata, and other prominent cities such as Ahmedabad, Bangalore, Chandigarh, Coimbatore, Hyderabad, Pune, and Jaipur.
Asklaila.com is India’s local information service website which gives information for Cinemas, Coffee shops, Doctors, Entertainment, Events, Salon, Shopping, Spa, Nightlife, and much more information with reviews from users which include recommendations.
Grotal provides accurate, concise information to the user. It gives complete contact information consisting of office address, phone number, email, and website address if available.
Powered by Google.com Khoj.org is a local search engine providing complete current information on all types of products and services related to all businesses.
PowerIndia.com is a local search engine service that guides buyers with the information they seek by providing comprehensive information. PowerIndia.com is a Yellow Pages business directory giving A TO Z information on products and services related to businesses in your locality.
Local search engines help to acquire information in your locality whereas global search engine displays information which is not location restricted.
Conclusively one can say that there are many search engines with various features and layouts, however, universally Google is the best search engine. Using Digital Marketing Techniques such as SEO, PPC, SMO, Email marketing, one can get the website ranked on these search engines.