Businesses in the UK, USA, and India, all have now adopted the online business format to sell their products and services through websites. Hence most businesses – from large corporations to small-scale businesses have websites (online presence).
It is not worth the effort and money spent to have a website (online presence) and not be found or visible on search engines. For any business to have a successful online presence, it is essential to be found on a search engine – that is to get a ranking on the search engine page. The time and money spent on developing a website are worth it if proper digital marketing techniques such as SEO, SMO, and PPC are utilized to market the website. The internet traffic to websites increases, if these techniques are used judiciously.
What is SEO – Search Engine Optimization? The SEO process is an organic procedure that gives long-lasting results as compared to other marketing tools of Digital Marketing. SEO is a prominent tool in digital marketing to make the website a success. However, in SEO it takes time for the results to show but results through SEO have longevity. Correct SEO techniques help to improve the traffic on the website and improve the ranking. However, the most important aspect is the correct implementation of the SEO procedure.
Why SEO? SEO is the most important tool of digital marketing, that can be very effective as many people today use search engines to get the required information. There are approximately 60000 searches per second on search engines and it will rise further with time. This information search is for various products, and services or to know answers to the queries by the users. If your website related to your product or services is ranked on search engines you have a chance to get an inquiry. SEO enables you to generate traffic and get that ranking on the search engines.
Why SEO company is required for SEO services in the UK? A competent SEO company or SEO agency understands how search engine optimization helps ensure a significant online presence of the client’s business enhance the brand image and significantly improve business prospects. The best SEO company always is abreast with the latest changes and happenings of the search engine mechanics. SEO companies continuously adopt the guidelines laid out by Google or other search engines such as Bing, Yahoo, etc and then strategize accordingly to improve the ranking of clients’ websites.
Hiring an SEO agency is a budget-friendly solution for small businesses as in-house office structure may not be conducive to performing the exhaustive SEO procedure. For companies having an in-house SEO team, an external source like an SEO consultant can provide a different perspective and fresh ideas.
In both scenarios, it is essential to have a fresh innovative approach with enough experience in SEO and digital marketing to improve business profitability.
How do you Hire an SEO Agency?
If you are looking for an SEO company offering the best SEO services in Hounslow, UK, or for that matter anywhere in the world, you need to have a list of questions to ask the SEO company representative. It will be an interview – similar to the way you select your employee. The answers to your queries will help you to get to the decision of hiring the SEO company.
Some of the pertinent questions that can be asked:
What is the current status of my website on search engines?
The SEO company will audit the website and the audit report shall give you the information about your website status. It will give you an idea about the issues that need to be altered or removed. They will also study competitors’ websites. This process of audit and getting to know the competition helps to get a comprehensive idea of steps that need to be taken to get to the top of the Search Engine Result Page (SERP).
It will also help you to get to know your website’s current status and then gauge the performance periodically after the SEO procedure has been activated by the SEO agency.
What will be your plan of action?
After the SEO audit, you can ask them for the plan of action. A good SEO company will always set up an appropriate plan of action and update and discuss with you briefly every step of the plan. It is very much necessary that you have to know the action plan. If the SEO company is concealing or does not want to reveal its strategy then you can always look for an alternative that is more open about their strategies with you.
How do you acquire backlinks?
You can ask about the sources of backlinks. Backlinks are very critical for SEO. High-quality backlinks with high Domain Authority (DA) are always appropriate rather than buying links. Google’s Webmaster Guidelines does not approve of buying links.
What changes do you plan to do to the website?
SEO process requires changes in content (text, images), layout changes. Seamless navigation is the key to powerful SEO.
Hence changes are bound to be there, however, the agency should be equipped with competent personnel to make those changes. You can always check to ask for their previous work experiences on a similar topic to your website as well as other topics, to get an idea about their potential.
These are just a few relevant questions that you can ask and will give you some idea about hiring an SEO agency. Apart from answers to the above questions, you can always try to get as much information that can help you to finalize the deal. An SEO agency proficient and experienced who intends to work with you will not have any kind of reservations in providing you with the information that shall help them get the business.
Some more information that can be helpful –
Text Content – Fresh and relevant content is the prime requisite to get the ranking on search engines apart from other factors. If text content changes are advised by the SEO company you should check for their language in the testimonials they provide. Whether language is fluent, free of grammatical errors and lucid to engage the visitor. One can also check the keyword stuffing in the content. Keyword stuffing in the content to get a ranking on the search engine is strictly not allowed by Google Search Engine Guidelines. It is considered black hat SEO. The best SEO company will always follow the Search Engine Guidelines.
Reporting Another significant factor, one should check is the regular communication to evaluate and track the progress. You can always set it up with mutual consent the date for a periodic report. A good SEO company updates the client providing monthly reports of the job done.
Local SEO – When the user searches, the Google search engine list local options for products and services depending on the location user has clicked. Local SEO will help small businesses to get inquiries. SEO company knowledgeable with the local area, available infrastructure, local culture is helpful in digital marketing.
A contract between you and the SEO company should be such that the content and links generated should be your ownership. If at all the agreement is terminated prematurely then they will not make any changes. You can always be aware have all the usernames, passwords and email used for registration, so that you can change if required.
Ranking – No SEO company can assure your number 1 rank on Google. If somebody is trying to convince you of the SEO services with an assurance of No.1 ranking, you should not fall for it. Immediately you can cut off the negotiations as nobody can assure you of the Number 1 ranking. Number 1 ranking is not easily achieved, it is possible to get top ranking however it takes time. SEO is a lengthy process and the result shows after 6 months. It is similar to a delicious dish that tastes good however the preparation and the cooking period is time-consuming and exhaustive.
Investment – For a Start-Up business or a small business, a budget-friendly SEO package will be a good entry into the digital world to market their products and services. To get to know about the prices you can always ask for quotes from 3-4 SEO companies. These SEO companies can be located anywhere, it can in your locality or you can also check around the Globe. As today internet has made geographical boundaries irrelevant to get success in business. There are competent SEO companies located all around the world.
Social Media Optimization – SMO helps to get messages to your customers across the world with a click. It is the most popular type of digital marketing. Best SEO company offering SEO services in the UK will also offer strategic social media management services. Apart from being in touch with your clients on social networks through social media, the SMO procedure also indirectly helps SEO. The links on the social media sites if clicked are a boost to SEO as it helps in improving the ranking on search engines.
Pay Per Click – PPC is also an option to get instant visibility on search engines. You have to pay for the clicks your website receives on Search Engines. PPC also indirectly helps SEO as the clicks on the websites push the website to a better ranking on Search Engines.
DigitalSpeedX is a popular SEO company in the UK – Hounslow offering the best SEO services in Hounslow, London, Edinburgh, Brighton, Cambridge and Bristol.
The following digital marketing services we offer have been instrumental in increasing the profitability of the online business of our clients in the UK.
- SEO – Search Engine Optimization Services
- SMO – Social Media Optimization Services
- Website Development Services
- PPC – Pay Per Click Services
- Content Writing Services – Blog Writing, Article Writing
Our SEO services are trustworthy and hence has resulted in improving our client’s business profitability and establishing their brand name.
Have you hired an SEO agency or SEO freelancer? Write about your experience in hiring SEO Professionals in the comments section below.